Why You Should Be Having More Fun at Work

Jan 5

In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...

Using Customer Profiles to Find the Perfect Promo Products

Jun 20, 2025

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone…" If a company served everyone, it would be impossible to build a succ...

Branding 101: What Makes a Brand Powerful

May 15, 2025

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

Lanyards: Everything You Need to Know

Apr 24, 2025

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

How to Manage the Workload of a Leader

Oct 29, 2024

We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...

5 Ways to Boost Employee Morale

Aug 25, 2024

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

8 Graphic Design Mistakes to Avoid

Jun 13, 2024

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

7 Ways to Instantly Make Your Website More User-Friendly

May 30, 2024

With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...

6 Benefits of Customer Loyalty Programs

May 23, 2024

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

Your Brand Is Your Business - Market It!

Jan 28, 2024

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

Branding 101: Let’s Talk Logos

Jan 6, 2024

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

How Promo Products Can Tell Your Brand's Story

Aug 18, 2023

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

Advice for Getting the Most Out of a Business Trip

Jul 27, 2023

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

6 Helpful Tips to Address Unhappy Customers

May 14, 2023

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...

How to Protect Your Business From Hackers

May 7, 2023

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

What’s Up With Unboxing Videos? The Trend You Must Try

Apr 23, 2023

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Generation Z vs. Millennials: What’s the Difference?

Mar 17, 2023

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

Your Guide to Promotional Shirts

Dec 29, 2022

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...